I would say that it was well produced. The movie had a good story line and premise. I also like the fact that they didn't show the creature until later in the movie. It also had its funny moments. I know a lot of people were thinking this was another Godzilla movie, but let me set that straight right now. It was simular, but it was not Godzilla. One of the funny moments did refer kinda to Godzilla though, when they were running and an Asian guy who couldn't speak english was muttering something to them that sounded like "Godzilla".
I thought it was interesting that it was told through the eyes of some of the survivors and they used a video camera all "blair witch" style. I'll warn all of you right now though, if you are prone to motion sickness DO NOT SEE THIS MOVIE!!!!!!
The images jump around alot as the camcorder is thrown around while running, talking, falling, etc....
I'm not prone, but there were moments where I was getting a little dizzy and sick to my stomach.
Over all it was a good movie, I would rate it a 7 out of 10.