Everyone inherently wants to succeed and everyone wants to be apart of something that succeeds. People in a business are like the rain, they nourish the business and bring life to the business. Money is like the sun, too much will cause it to burn, too little will cause it to wither, but without money nothing can grow. Like rain people can become toxic, but people want to thrive, no one wants to fail. Start a person off with an attainable goal. Let them grasp what success tastes like and they will become hungry for that. You must challenge them everyday to be successful, and they will nurture your company to success. Fail them and they will take you company under.