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(The following took place outside a small dentist’s office. The client requested an electric sign that that was a full-color copy of their business card, it took four weeks to fabricate and cost $3500.)
Dentist’s Wife: “Wow, that turned out JUST perfect! My husband is going to be so pleased to see that up when he gets back.”
Me: “I’m glad you like it, we’re very happy how it all came together.”
(A crane truck and two installers hoist the sign in the air, attach it to the 16′ pole and turn the lighting on.)
Dentist’s Wife: “Oh wait, that’s…that’s not right, you need to take it down now, I don’t believe this!! I want our money back!”
Me: “Ma’am? What’s wrong?”
Dentist’s Wife: “Well look at it, will you? It’s not right, it’s not the same as our card.”
Me, pulling out my paperwork: “Now ma’am, both you and your husband approved the design, you signed off on the comps, the shop drawings, the contracts and all the permitting. We just can’t be expected to–”
Dentist’s Wife: “Any fool can see that these do not look the same! Oh, my husband is going to be so mad with you people!”
Me: “But why? We’ve worked closely with you on every step of the approval process, they are identical in every way.”
Dentist’s Wife: “Just look at this and you can see how different they are!”
(She holds the business card up at arm’s length and closes one eye.)
Dentist’s Wife: “Look! Look! The sign…the sign, it’s just so much…bigger!”
