Amma's blog: "I Am"

MEW! MEW! MEW! MEW! MEW! - no it is not a block of townhouse-like abodes in Great Britain (loved the movie The Madness of King George). NO - it is not what a semi-domesticated feline of small stature says. NO - it is not the vocalizations of Gary the Snail, Spongebob Squarepant's cherished pet.

Its a POKEMON! My favorite one, just plain MEW - because MewTwo seems a little uptight. Mew just floats around happily mewing and doing whatever it is that a Mew does. I am unfamiliar with Pokemon lore, though I did watch the cartoons and the movies and of course I bought my children Pikachu toys and Pokemon games.

Neuromarketing, a scientific approach to selling people goods they certainly do not NEED but definately want, sounds interesting. The last neuro thing I studied was psychoneuroimmunology - where I discovered - through reading BOOKS BY RESEARCHERS (what prompts the original hypothesis???!!) that if you make a tiny wound on a mouse and then apply a bandaid enough times, eventually you only have to apply a bandaid and its immune system will kick out healing properties as if it were actually wounded. Why this is helpful information, I do not know. But it was interesting. Laughter is a good bandaid, by the way.

Skidz are a back in the day brand name phenomenon - a cheap pair of cotton pants with elastic in the waist and ankles - lots of money, total lack of craftsmanship. WHY OH WHY were they so desired by their teenage demographic? I think it was MC Hammer and his genie pants that did it.