Following the disaster in London, The Ambulance Service have launched a
> national "In case of Emergency(ICE)" campaign with the support of
> Falklandswar hero Simon Weston.
>
> The idea is that you store the word " I C E " in your mobile phone
> address book, and next to it enter the number of the person you would
> want to be contacted "In Case of Emergency".
>
> In an emergency situation ambulance and hospital staff will then be able
> to quickly find out who your next of kin are and be able to contact
> them. It's so simple that everyone can do it. Please do.
>
> For more than one contact name ICE1, ICE2, ICE3 etc.
